What is Urgency Based Selling? A method to develop entrepreneurial salespeople. Here's the formula: 1) Coaching the team to a “do or die” business selling culture– celebrating the hero 2) Develop the necessary selling tools – including hard hitting/mindset altering messaging and the necessary proving (testimonials/case histories) 3) Develop the necessary sales process – the standard sales call – to overcome the 3 Fatal Flaws in selling 4) Develop the metrics needed for measuring relationship formation – assuming you don’t have a 1 call close 5) Develop the sales management system, benchmarking selling against the rest of the model Urgency Based Selling® check up: http://www.urgencybasedselling.net/usb-check-up.html