REAL is the first and only social app combined with messaging for real estate that puts agents back in control of their business. For the first time, agents can generate free leads without expensive online ads, labor-intensive emails, or extraneous and ineffective cold calls. REAL helps agents build professional relationships online with interested prospects, keeping them connected and enabling the agents and their prospects to engage with one another at any time. They can do this all through REAL’s social platform designed exclusively for real estate. REAL agents curate their feature images, content and chat topics to reflect their expertise and knowledge. When future buyers and sellers browse REAL’s online magazine, they view content curated by agents and follow those whose interests align with their own. REAL was co-founded by Hong Kong real estate entrepreneur Thomas Ma and Fredrik Eklund, co-founder of Douglas Elliman’s Eklund | Gomes Team and former star of Bravo’s "Million Dollar Listing NY & LA."