The mission of Shift Thinking is to update leaders' mental models for a digital age. As Albert Einstein once said, "We cannot solve our problems with the same thinking that created them." Shifts are happening in every arena of business and society: products to platforms; hierarchies to networks; audience to community; push to pull. Innovations often bog down when people don't have a mental model to understand them. Shift Thinking delivers keynotes, facilitates workshops, and leads journeys that build new capability and culture. Our work deepens customer engagement, accelerates transformational change, and drives exponential growth.