Murat Serim is a customer experience expert, keynote speaker and the founder of Serim Consulting, a management consulting firm specializing in Customer Centric transformation. Serim Consulting helps leading Air Travel, Financial Services, Telecommunications and Automotive Industry brands to exceed the expectations of their customers and employees, with providing tailor made customer centric management consulting services. Serim Consulting helps telecommunications companies improve their end to end customer journey’s by designing authentic touch-points and developing customer centric organization culture transformation roadmaps. Serim Consulting helps Automotive brands design their new auto ecosystem phygital customer journeys, improving the conventional car usage experience by blending physical and digital touch-points. Serim Consulting helps banks and insurance companies in creating long lasting, emotional relationships with their customers and fostering customer centricity as a long lasting strategy. We are working on creating better digital experiences while keeping a sense of human touch, keeping a balance between great mobile experiences and still being perceived as a trusted personal financial advisor. Our services include improving online and mobile banking application experience, designing a personalized service model for customer engagement, improving processes by looking from the customer’s lenses, rather than a product perspective. Serim Consulting provides tailor made customer centric solutions to the most pressing customer issues airlines and airports are facing. Our services for air transportation brands are, designing airline customer strategy, development of outside-in air transportation and airport customer journeys, co-production of ground, cabin and control department's rituals and scripts for improving customer experience.