HBFP simplifies money management for Custom Home Builders to increase organization, profitability and customer communications while allowing them to focus on what they do best, BUILD. Negative stereotypes surrounding General Contractors and Custom Home Builders place them in an uphill battle before they ever speak to a potential client. It's comfortable to continue to operate with current systems, "the way you've always done it," but business could be better. We are asking builders to step outside their comfort zone and start a conversation about how technology is streamlining the world around us and are teaching builders to get ahead of their competition and build better relationships through organized financial management.