The Center for Marketing and Consumer Insights brings together the world-class faculty from the Villanova School of Business with top marketers from leading firms for an uncommon academic experience in marketing. Our Advisory Council includes professionals at all levels of marketing who embrace Villanova's values around service and community. As a result, we can enrich the curriculum with real-world knowledge and experiences that not only puts theory to practice but also gives Villanova marketing students a distinct advantage in the professional world. Together with the Villanova marketing department, CMCI offers a wide range of industry programs including expert lectures, panel discussions, in-class case challenges, corporate site visits, immersion experiences, leading conferences and more. More recently, we responded to the worldwide shift to digital by providing students with virtual events, original video content, and a curated library of industry certifications and credentials. Through our Consumer Insights Lab, CMCI also gives students hands-on experience developing primary research and insights to support coursework, entrepreneurial ventures, and pro-bono client projects. In total, CMCI supports more than 50 undergraduate research studies annually.