Stories that are conducive to the heart, that led the thoughts on a beautiful journey. They have been made successful for more than 125 years - by Tirol Werbung and its predecessor interests. Hats off to the pioneers of the first hour! You already have a tourism organization for Tyrol in 1889. That was the birth of the new Tyrolean advertising and at the same time the powerful impetus for the Tyrolean path to a holiday destination in the Alps. For the pioneering achievements of the 21st century, the tourism associations, businesses, leisure facilities ... all contribute to the success of the Tyrol location brand as well as to marketing costs that position the holiday region Tyrol with imagination and joy in the world. Numbers believe how successful: More than 12 million guests and a quick 50 million overnight stays per year speak a German language. The brother of success is the claim. The claim of undiminished quality belongs to everyone's thinking and courageous actions. The latter takes place around the strong core of the Tirol brand, which radiates on receiving tourism partners as well as on companies and on those who benefit from the Tyrol location and who. The brand's bouquet of values - "strong, idiosyncratic, genuine, connected, reserved" - belongs to Tirol with a distinctive note. All of the following Tirol Tirol advertising and its partners will become important. "Tyrol. Land im Gebirge '. ”The essence filtered out of the brand process, the one in the stories, the Mediahaus Tirol about the country and the rights.