Nowadays, the boundary lines of brand design, product design and communication design are fast merging. Firstly, the brand design has to be carefully defined from the fundamental core values of the business. Then the product design has to incorporate these core personality of the defined brand, through various tech features, UX, design & interactivity. Finally, the communication design has to maintain the same brand personality at various customer touch points while communicating desired messages through video / graphics etc. These 3 aspects of every digital business are normally handled by different specialised agencies - namely, Brand consulting agency, Digital technology services agency & Customer experience agency. This often leads to a gap in interpreting & translating the same brief among different agencies. This situation of having multiple points of contacts with the company's (client's) brand team & product team often creates avoidable communication gap. This issue was the beginning of FTB Social. Founded by professionals who have worked in leadership positions in design related roles with multinational corporates in media & technology. Hence brand design, product design & communication design all happen under the same roof with the same points of contact. Therefore, this enables us to always have a 360 degree approach to all assignments and foresee how the minutest design decision can influence the impact of the product beyond the scope of assignment.