Quple is performance oriented programmatic media buying system (DSP+ DMP) with focus on highly precise hit into target audience for brand awareness and performance goals. Quple enables marketers to run highly efficient advertising campaigns with video commercials shown in mobile apps, video streams, web sites and Smart TV. We use data mining math to thoroughly segment users, sites and applications worldwide and employ artificial intelligence to optimize campaigns automatically. As a result, we ensure above-market conversion rate without sacrificing the volume.