Paolita is an established London based swim and resort wear brand that has recently expanded its offer to include ready-to-wear. Paolita is a sophisticated fusion between romantic sensuality and edgy, energetic style. With its characteristically eye-catching designs and prints, the brand quickly became recognizable and one of the trends in the world of luxury swimwear. The brand has a large global presence and currently sells through a wide mix of international stockists, in addition to its own direct-to-consumer business, selling both online and via two centrally located London based retail stores. Craftmanship and attention to detail remains at the heart of the brand and its unmistakable DNA remains firmly rooted in the arts, culture, travel and history.