MacKay & Company is a specialized management consulting and market research firm. With headquarters in suburban Chicago, the company's focus since 1968 has been, and continues to be, commercial on-highway vehicles, construction equipment, farm field machinery and related components such as engines and transmissions. The scope of the practice includes analyses of original equipment and aftermarket potential, strategic options, distribution policies, product introduction, quality management, acquisitions and a range of related subjects. Since the mid-1980s, MacKay & Company has been providing detailed analyses of the replacement market for parts, tires and lubricants used on Class 2c - 8 trucks, school buses, trailers, off-highway agriculture and construction equipment with our DataMac® services. MacKay has been providing quantitative detailed market reviews with qualitative recommendations that improve sales, profitability and cost. This information is gleaned from all points in the market place, including but not limited to vehicle operators, dealers and distributors. The company has 14 full-time employees and maintains joint venture relationships in Brazil, England, France, Germany and Mexico. The company’s senior staff has over 160 years of combined experience in the heavy truck market. MacKay& Company has several ongoing reports and services available and is the premier research and consulting firm in these markets for proprietary research.