A story can go where quantitative analysis is denied admission: Your heart. Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul. When you can get people to feel, you can get people to act. Does your organization have a backstory? What is the event that caused you to develop your product or service line? Does the public know how endearing your brand personality really is? How do your clients see you? What makes your work rewarding? So many stories. It would be our honor to share yours.