The SteelShad Fishing Company is based in Salt Lake City, Utah. In 2016, three best friends partnered together with Captain Steve Niemoeller to launch the SteelShad Fishing Company nationwide. Mr. Brad Wightman, Mr. Campbell Mathewson and Mr. Stephen Price are Co-Founders and Senior Advisors. We're a small team but together we are bringing innovative SteelShad fishing lures, apparel and gear to Anglers nationwide. Anglers love SteelShad because “Fish Bite It!”