SUR Branding Group is a global naming and branding consultancy servicing the pharmaceutical, biotechnology, medical device, diagnostic and consumer healthcare industries. Our core services include Brand Strategy, Name Development, Market Research, Look-Alike, Sound-Alike (LASA) Name Safety Research and Regulatory Risk Management. SUR leverages years of experience to deliver solutions that are customized, innovative and strategic. SUR goes over and above to deliver great brand names to maximize commercial success and minimize regulatory risk.