The Stettler Town and County area is known as the "Heart Of Alberta". Stettler's central location makes it an attractive location for distribution and manufacturing. Oil and natural gas, coal, sulfur, gravel, sand, agricultural and dairy products are some of the raw resources found in the Stettler vicinity. The population of Stettler's main trading area is over 11,000 people. The proximity of many rural communities creates a potential market of over 37,999 people. It extends in an elliptic fashion from west of Stettler to the Saskatchewan border, northward to Camrose and south to Drumheller.