Now that participation is the "5th P of marketing", multi-disciplinary internal teams, agency advisors and consumers need new collaborative techniques, skills and environments in which to create new marketing, different brand relationships and sustainable communities. Founded and headquartered in New York, Headmint is a diverse network of strategic marketing and creative talent. focused on creative collaboration and collaborative creativity. We believe there is a new "post-digital", transparent, socialized, global and local marketspace emerging, where participation and creative collaboration will be a new and dominant core competence. Headmint's marketing best practices are currently licensed and used by some of the world's leading marketers and their agencies including Coca-Cola, Nestle, Lowe Worldwide, Wieden & Kennedy, Naked Communications and dentsu.