Cinch is building the world's first autonomous personal financial manager to optimize your entire financial life. We embrace innovative technology, artificial intelligence and behavioral economics to operate as a fiduciary, meaning no lead generation or embedded financial products - we are truly unbiased. Users will pay a subscription fee for the service, to establish a true client and advisor relationship. Unlike any other personal finance solution out there today, Cinch solves both the behavioral and product challenges consumers face when making financial decisions. Think everything from credit card debt to car insurance to your cell phone plan to how much to save each month. We will expand post-launch to include goal-based savings, major purchase financing, recurring bills, mortgages, and other decisions involving money. Think like a company and imagine Cinch as your always-on, entirely loyal CFO.