SaraSueNew, LLC is a retail and wholesale company based out of Richmond, Virginia. SaraSueNew manufactures both designer and one-of-a-kind goods, including handbags, key chains (aka "The Soodle") and other accessories. The Soodle, one of SaraSueNew's signature items, is a trademarked, copyrighted, and official Greek licensed ribbon key chain. The Soodle functions as a fun, fashionable way to personalize and find your keys, show off your sorority pride, or identify your luggage or backpack. "My goal is to offer a quality product that is manufactured here in the USA," says owner and designer Kathryn Aiken. "All of our products are handmade, and I am proud to say that each Soodle has been hand-stitched and hand tied by talented woman in the Richmond community."