By discovering how the plant really responds to all influences and following this real-time, opens up great potential for efficiency growth. We know practically everything from the surrounding area around the plant, but we have no idea how the plant really reacts to it. We want to change this with our products. If we can spread these insights across the industry and combine them with artificial intelligence and machine learning, we can have a positive impact on world level, placing 2Grow one step closer to the ultimate goal.