OUR MISSION Our mission is to improve early detection for breast cancer worldwide through creative and empowering education. OUR VISION Our vision is a world where patients feel empowered with knowledge and confidence to report breast changes and participate when screening is available. These two actions will improve breast health and reduce deaths from the disease. OUR GOAL As an Associated Member of the United Nations Department of Global Communications, we will be a change-agent for this goal with breast cancer. We are aligned with United Nations Sustainable Development Goal #3 to “Reduce Deaths from noncommunicable diseases (like breast cancer) by one-third by 2030.” OUR IMPACT We will “change the picture of breast cancer for good” through an innovative approach to breast health education around the globe. OUR APPROACH Design is at the core of our organization. Not only in our appearance, but our approach in a thoughtful human-centered way. We use design in a way that communicates to women and men, regardless of their ethnicity, age, or literacy level. We cross cultural understandings and comfort levels by using visual metaphor and universal design to educate the public on symptoms, self-exams, screenings, and testing. We adjust to meet local conditions and access to medical services. Our practices and educational tools are evidence-based.