Ohde & Co are assisting organizations to improve their effectiveness and efficiency to free resources for growth - Lean Growth. Lean Growth is a cross-functional logic for directing and developing companies that want to grow. Lean Growth means having higher ambitions than only aiming for a satisfactory profit margin. The Lean Growth companies strive for growth in value long term and view profit as the prerequisite for running the company, not as the sole purpose of the business. Adding value means that Lean Growth companies develop competitive offers and products faster and more intensively than competitors. Offers that also are clearly differentiated on the market, which thereby build strong brands with distinct identities. They strive to avoid being everything for everybody. Efficient processes are created both in the production of goods and services and in the administration of the company. Speed in every aspect and a successively higher utilisation of capacity minimise capital requirements and reveal deficiencies. This demands an offensive use of volume advantages, learning curve and controllability, much by reducing complexity. Lean Growth companies persistently grow faster than their competitors and continuously free resources from their current operations. These resources are reinvested in the company to make growth possible. Still they don't take any major risk, they hurry slowly, they are marathoners and they never stop sweating.