I'm a passionate, multi-disciplinary graphic designer, specialized in branding and identity design. I'm committed, detail-oriented and I have a good sense and understanding of the bigger picture. Rooted in New York and grown up in Switzerland I consider myself lucky to have been taught by some direct descendants of the Swiss/International style, which not only provided me with all the proven basic principles of design and typography but also with a sense of how to create highly functional communication design by means of simplicity and clarity. My experience, together with a thorough understanding of marketing and branding principles, allow me to better understand client's strengths and needs. I have successfully collaborated with a broad range of regional and global clients. I helped them to stand out and reach their target audiences by designing forms of communication and visuals with impact and by strengthening their brands.