Efilm Studio integrates mobile marketing as a valuable means of fulfillment, allowing brands to create meaningful experiences with huge viral impact. Strategic role of mobile marketing: * Extends and enhances consumer engagement * Establishes a dialogue with consumers on their terms, in a medium that is easily accessible * Tactics can be customized depending on brands' goals * Creates a lasting brand impression that can be shared, extending impact and awareness * Provides valuable consumer data and means to reconnect with participants after initial interaction