Traditional marketing companies, advertising agencies, and design firms love to make beautiful, creative things that win all sorts of awards and look really cool. Well, we’re about as far from traditional as you can get. Because while we like to create great work, what we care about are results. Measurable, provable, undeniable results. See, we believe marketing is a tool to affect business ends. So it has to be measurable, otherwise its success or failure is a big subjective question mark. As far as we’re concerned, if it’s not measurable it’s not successful. Different, yes. Quantifiable, definitely. We know. “Knowledge-based marketing” sounds like a bunch of marketing language. But this is where the rubber meets the road. See, we believe there’s gold in the transactional data systems of every single business — even if they don’t realize it. That’s why C2 helps mine, maintain, and intelligently use the customer information you already have. So instead of letting all those demographics, buying patterns, and life-cycle behaviors sit around like bumps on a log, we use them to create one-to-one marketing strategies that work their butts off for your bottom line.