Carrot is creating a new world of circular materials by collecting data from valuable resources that otherwise go to waste as trash. Our software empowers public and private waste management companies to reward users for their efforts to sort recyclable materials. By connecting individuals to their waste streams, we may incentivize waste reduction and sustainable behavior.  Carrot’s data facilitates Pay-As-You-Throw (PAYT) solutions and increases granularity of sorted materials. This opens the door to additional revenue streams from materials that may be redirected into various value chains. Carrot is circularity in practice. Carrot is formerly known as WasteIQ.