ELXR is a sports technology company headquartered in Singapore, with a wholly-owned subsidiary in Japan. Formed in 2018, the Direct-To-Consumer Brand ELXR offers innovative and personalised solutions promoting Military-Inspired Lifestyle. Train like the elites. Use their gear. Be part of the global elite fraternity. Privileged and proprietary resources now made available to the public, the selected few. Tall order? No. This is ELXR®’s mission. ELXR® is one of the few Sports Technology company in Asia with many notable firsts. The first and only company in Singapore to enter the prestigious 500 Startups (2018), Plug and Play program (2019) Japan, the top accelerators in the world based in Silicon Valley, the programs' acceptance rate globally at only 6%. ELXR® was awarded "Best International Startup" (2019) at the Plug and Play Tokyo EXPO, a venture capital and accelerator company based in Silicon Valley. The company was accepted at the 500 Startups Global Launch, Silicon Valley, and Plug and Play Kyoto - Hardtech & Health program (2020). Additionally, ELXR is one of the companies globally to be chosen by the Global Sports Innovation Centre powered by Microsoft (GSIC), an initiative to bring digital transformation the sports entities around the world. ELXR is the first Singapore company and the only startup in the region to have been selected for the programme.