Ford Consulting Group was created to bring rationality and coherence to the process of syndicated data analysis. — Organizations' capacity to manage competitive information is collapsing under the burden of too much data and too much demand. Our Market-Centric approach is the solution. Market-Centric Analysis is the culmination of our work to date, providing the first true framework to transform the process of creating and using business information. Through the judicious use of technology and just-in-time knowledge, clients see a dramatic increase in information value and reliability with a simultaneous decrease in time spent on analysis. — Our clients include numerous Fortune 500 and smaller CPG manufacturers, as well as the data providers themselves. The top textbook for undergraduate marketing students, aptly titled Marketing (Kerin, Hartley, Rudelius), includes our examples and reference materials.