LOOV began in 2008 when school buddies Ahto Vegmann and Kristjan Õunamägi wanted to turn over a new leaf in their personal lives and put their time and effort only in things that would bring them and many others nothing but love, health, prosperity, freedom and joy. These values are what the company stands on to this day. The first product – organic non-alcoholic wild berry mulled wine – was made in a tiny kitchen, but the spicy berry-flavoured beverage turned out to be a real hit at the Tallinn Christmas Market opening day held on the town hall square, and the company was well on its way to success. Soon they expanded to export markets and their Nordic health elixir received a warm welcome abroad. In our home Estonia we offer a wide range or organic products under the name Loodusvägi (the power of nature). The name of the company symbolizes exactly the primal forces abstracted from nature that we bring to you! Abroad we sell our pure and high-quality products under the brand name LOOV (an abbreviation of Loodusvägi). The mission of Loodusvägi is to provide people with healthy organic products using conscious product development, responsible production and marketing. We want to play a part in the development of healthy people, a clean planet, and organic farming. The vision of our team is to be a bridge between pure food, the healthy power of nature and you!