LOES VRIJ IS A DUTCH FASHION DESIGNER, BASED IN AMSTERDAM. IN 2012, AFTER HAVING WORKED AS A LAWYER FOR MANY YEARS, SHE DECIDED TO TAKE HER LIFELONG PASSION FOR FASHION AND DESIGN TO A MORE PROFESSIONAL LEVEL BY ATTENDING THE AMSTERDAM FASHIONACADAMY. AFTER HER GRADUATION IN 2010, LOES STARTED A FASHION LABEL UNDER HER NAME, PRODUCING HIGH LEVELED WOMEN’S BAGS. DRIVEN BY THE URGE FOR QUALITY AND ORIGINALITY AND INSPIRED BY THE CLEAN POWERFUL SHAPES OF THE SIXTIES, LOES SOUGHT TO DESIGN A NEW HIGH QUALITY CONCEPT, WHICH RESULTED IN HER FIRST BAG NAMED ‘GLORIOUS GUN’. THIS LITTLE WRAP AROUND BAG - POWERFUL AND ELEGANT ON THE OUTSIDE - HOLDS HER SECRETS ON THE INSIDE, WHERE YOU FIND FEATURES THAT KEEP ALL ESSENTIALS FOR THE DAY FOR A LADY ON THE GO. THE GLORIOUS GUN WAS DEVELOPPED IN CLOSE COLLABORATION WITH AN ITALIAN FAMILY RUN LEATHER ATELIER IN LOES’ BELOVED FLORENCE, THAT STANDS OUT BY ITS UNIQUE CRAFTSMANSHIP. THE BRAND AND ITS FIRST BAG THE GLORIOUS GUN WERE LAUNCHED IN THE NETHERLANDS IN SEPTEMBER 2012 DURING FASHION’S NIGHT OUT AMSTERDAM ORGANIZED BY THE DUTCH VOGUE AND OBTAINED A LOT OF PUBLICITY IN THE NETHERLANDS ON AN INTERNATIONAL LEVEL THE GLORIOUS GUN BAGS HAVE BEEN LAUNCHED IN 2012 AT TRANOI FEMME IN PARIS ON INVITATION OF L’ECLAIREUR PARIS WHERE THEY WERE AN INSTANT SUCCESS. THE FOLLOWING SEASONS LOES INTRODUCED NEW STYLES, BASED ON THE SAME PRINCIPLES OF ORIGINALITY, POWERFUL ELEGANCE AND LONG LASTING ITALIAN CRAFTSMANSHIP. ALL BAGS BREATHE AN UNDEFINABLE ROCK-CHIC ELEGANCE THAT APPEALS TO MANY WOMEN. LOES VRIJ AIMS TO BRING NEW BAG CONCEPTS THAT FLATTER AND SURPRISE! THE BAGS HAVE FOUND THEIR WAY TO SOME OF THE FINEST MULTIBRAND STORES IN EUROPE, ASIA AND THE EMIRATES, SELLING ALONGSIDE THE BIG NAMES IN FASHION. THE BRAND HAS HAD MUCH PUBLICITY IN THE NETHERLANDS AND IS WORKING ON ITS WORLDWIDE BRAND AWARENESS.