Dress-O-Rama was launched in 2001 by designer Annika Graalfs by introducing the rigid 14oz. double selvedge indigo-dyed vintage style Ace by Dress-O-Rama Jeans which is still very successful today. Dress-O-Rama is modern design with a vinatge feel. Dress-O-Rama´s roots can be found in the designer´s vivid time she had in the rockabilly scene. Today she mixes these influences with modern elements and contrasts to reach a broader market. Two collections per year are getting produced, Spring/Summer and Autumn/Winter. The Ace Jeans is a NOS product. Everything is getting made in the E.U., mostly even in Germany. Designer Annika Graalfs was candidate in "Fashion Hero" hosted by Claudia Schiffer, a fashion show that ran prime time on German TV channel Pro 7 in Oct. 2013.