We are a strategic consultancy specialized in select research, analytics, and strategic disciplines, designed to understand, manage, strengthen, and grow reputation-driven businesses. Selection and preference in numerous complex businesses, is based on reputation... that is, the clearly held belief that a firm is superior or excellent, by comparison to alternative providers. In these businesses, reputation drives preference and selection. Traverse Bay's approach is unique, in that it employs a disciplined and proven research procedure to understand which specific product/service elements, which messages, which actions, and which branding mechanisms combine to deliver the most powerful preference in a competitive context. The work of the firm is quantitative in nature, and as a result provides highly predictive learning. Traverse Bay clients achieve, on average, an increase in marketing ROI of 8 - 12 %. Traverse Bay Strategy Group was formed in 2001, by executive partners from the leading global advertising agencies and management consultancies. The firm’s clientele include major health systems, medical equipment manufacturers, universities, and complex engineering and manufacturing businesses.