We are on a mission to make dumb screens smart, and to take digital signage away from the IT department, handing it over to marketing, where it belongs. The incumbent businesses in the digital signage industry primarily make money from selling proprietary hardware. We no longer think that this is the most important factor. We believe that as consumer hardware is now of commercial grade it is more important that customers get to use fantastic software at affordable prices and that our attention shifts towards compelling content and away from the big black boxes showing it. This is what ScreenCloud is all about.