We launched in April 2014 with one key aim: to provide insurance products that allow people to live life confidently. Since launching, we’ve grown rapidly and continue to thrive. We are a dedicated team based in Hadleigh, Essex, all united by a passion to build trust, care, and fairness within the insurance sector. We are dedicated to helping and protecting our customers against the unexpected and unforeseen. We want our insurance products to be affordable, high quality, and ultimately to help people to live life confidently every day.