We are a community of passionate professionals who wish to: Inspire, enable and empower the travel, tourism and hospitality sector to move from an extractive to a generative mode of operation that improves the well-being of all. Nurture the capability of people and places to apply Nature’s design principles so that people and places can thrive and evolve. Support one another in a community of practice that deepens our own understanding and experience of those principles at work. This initiative was born in response to a Tourism system and structures that fuel the rise of a global 1% and simultaneously drive us toward climate breakdown, social and ecological collapse. We believe that a transformation in tourism that supports the Regeneration of communities and place is needed.