In cooperation with the developer studio pixeltamer.net, ChawaChawa has developed the game portal called chawachawa.org. It ties together different groups of interests. As for instance: The Gamer generate free virtual donation money for relief projects, which are actually financed by Corporate Social Responsibiliy (CSR) – sponsors; the CSR sponsors address users by means of interactive CSR marketing and are involved socially at the same moment. Therefore, ChawaChawa becomes active as a service provider for relief organizations and enterprises. Users of ChawaChawa perceive the advertising enterprise as a supporter. Not only are they more open towards the advertisement, which they consume during the games, in addition they link a positive message to the brands. Corporate Social Responsibility marketing stands for social commitment as well as image-promoting communication.