We see branding as a sensory journey. An artful expression of a single idea brought to life one touch point at a time. When a vision has all elements working together, it creates a symphony and leaves a more profound and lasting impression. Lucid is a design and branding consultancy founded upon the core principles of clarity and consistency. We live the relentless pursuit of brand experiences that achieve an intimate and, above all, more unique and recognizable sense of place. Our architectural point of view is artfully applied to branding. This lends a unique design aesthetic that respects texture, organizational relationships and sustainability and the ability to conceive and express brands in multiple, simultaneous dimensions.