EXPERT Group, which is one of the leading European Groups regarding the sale of electric appliances, operates in Greece with discrete title EMPOROVIOMICHANIKI SA. The company is specialized in the sale of high technology electronic products, computers, home appliances, photographic equipment, telecommunication products, as well as in the provision of after sales support and maintenance services. On 21st of June 2013 the company with discrete title «EMPOROVIOMICHANIKI SA» was established. The founding members are 9 entrepreneurs that possess their own stores of electrical and electronic appliances. The company begin its operation possessing a network of 14 physical stores having as a goal to expand to Greek district servicing the whole population residing in different cities. The establishment of expert trademark as the number one place of customer preference for his purchases and the development of competitive advantage though better quality services, product assortment, value and proper prices.