HOTREC is the umbrella association of Hotels, Restaurants, Bars and Cafes and similar establishments in Europe, which brings together 46 National associations in 35 countries, and is the voice of the hospitality industry in Europe. HOTREC'S VISION IS: Hospitality is at the heart of the European tourism development by fostering the industry's growth, jobs and innovation and by unlocking its potential. HOTREC’S MISSION IS TO: - Represent and champion its interests towards the EU and international institutions, as well as to all kind of relevant stakeholders; - Foster knowledge sharing and best practice among its Members, in order to further promote innovation; Act as a platform of expertise for the European hospitality industry. HOTREC President: Jens Zimmer Christensen