In Scandinavia, design has to have a purpose. It must enhance your wellbeing and be meaningful. At Volvo we design around people. We design to let you see more. We design to help you hear less. We design to help you breathe easier. We design to allow you to take control. We design for your space. And we design for your headspace. The focus on people also determined other core values, such as quality and environmental care. Today these are still the values that typify Volvo - both the car and the company. Protecting what’s important. Making people feel special. And taking pride in helping the world become a better place for all. Our mission is to be the world’s most progressive and desired premium car brand. And we believe our global success will be driven by making life less complicated for people, while strengthening our commitment to safety, quality and the environment.