Change the way you think about attribution and affiliate marketing! Odyssey offers advertisers and content publishers insights into the performance of their traffic with Odyssey Attribution and Odyssey Partnerships. Odyssey Attribution helps advertisers calculating the incremental value of each traffic source. In this way, you can directly improve the allocation of your media spend. Moreover, our tool provides these valuable insights by analyzing the whole customer journey. Odyssey Partnerships is the new and most innovative affiliate platform that uses the incremental statistics of Odyssey Attribution. By rewarding content publishers not for a last click, but for their incremental value, advertisers are supported to work with great publishers who in return get the commissions they deserve.