Peter Ivins has been involved in clinical practice, locally in Bearsden and Milngavie, contact lens research and clinical trials for over 30 years. He is currently a member of the teaching faculty at the Johnson and Johns Vision Care Institute, and has recently completed a postgraduate diploma in Ocular Therapeutics which will allow him to independently prescribe for eye disease and conditions. Through teaching and travel he has studied optometric practice throughout the world and saw a gap in the market for a practice that does things a little differently, concentrating less on the sale of spectacles and more on visual health care, spending more time with people and explaining carefully to them their visual status and vision correction options, and most importantly offering lifelong continuous care.