Hulcher & Hays helps law firms and other professional firms attract and retain good clients, with support services in marketing, client relations, referral source development, cross-selling and prospecting. Hulcher & Hays' marketing and client development services include personalized marketing consulting, coaching and planning; strategic planning for firms and practice groups; law firm website design, development, search engine optimization (SEO) and maintenance; law firm brochure design; firm and practice-area newsletters and other client communications; display advertising; small-group CLE instruction in marketing-related techniques; retreat facilitation; and market research to support targeted prospecting.