Chiara Ferragni brand was launched in 2013 as a fashion yet pop shoe brand, from an idea of Chiara Ferragni, Creative Director and Muse of the brand. In few seasons the collections expanded to a complete total look brand, featuring aside from shoes, garments and accessories adorned with her signature eye logo. Chiara Ferragni collection, with the genuine leathers and handmade sewings, is a 100% Made in Italy brand, that can count on the expertise of some of the biggest factories located throughout the country, which are well known for the high craftsmanship. In 2016 the brand moved its first steps towards a global expansion, launching pop-up stores around the world in selected boutiques and department stores such as: Le Bon Marché in Paris, LuisaViaRoma in Florence, Apropos in Cologne, Breeze Center in Taiwan, Selfridges in London, Level Shoe District in Dubai and The Grove in Los Angeles. Moreover the brand empowered its distribution in July 2017 with the opening of its very first flagship stores in the heart of the most fashionable markets: Milan, Paris, Shanghai and Chengdu. The brand is renown for its iconic “Flirting” motif and it presents today playful yet stylish collections which combines inspirational elements from travels, music, pop culture and contemporary art universe.