Buyology is the leading global neuro-insight firm that rigorously measures the deeper, non-conscious, 85% of human decision-making that drives customer preference for brands. Utilizing advances in the medical, neurological and social sciences, Buyology has developed statistically validated, large-sample, web-based tools to quantitatively measure and immediately leverage a deeper understanding of customer responses to brands, new products, innovation, positioning, advertising, packaging, digital content and experiences. Buyology has served global leaders in consumer products, financial services, media, pharmaceuticals and technology and is internationally recognized as a thought leader in driving marketing insight and effectiveness. Buyology publishes America’s Most Desired Brands annually and has been cited and covered in the Wall Street Journal, Fast Company, Fortune, and The New York Times, among others. In 2011, Buyology was selected as one of Forbes 100 Most Promising Companies in America. For more information on Buyology, visit www.BuyologyInc.com