SearchSide is a digital marketing solution that is specifically designed to provide the business marketing professional with the technology and expert professional services support they need to easily and efficiently execute elaborate and elegant organic content marketing campaigns that are focused on achieving superior organic search relevancy and securing the most competitive positions in the popular search engine rankings. SearchSide has two primary components – SearchSide Studio and Professional Services. SearchSide Studio is a state of the art enterprise technology platform, designed and built utilizing the latest Rich Internet Application (RIA) tools, web oriented architectures and cloud computing infrastructure, ensuring unmatched reliability, scalability, availability and performance. SearchSide Studio has an intuitive and easy to use administrative console with all the tools needed to setup, execute and manage search campaigns. It is provided as a Web Service (SaaS), eliminating the need for investments in additional hardware, system software or any need for on-going internal IT support. SearchSide Professional Services include marketing strategy and execution support by leading SEO and SEM experts, coupled with the most up-to-date training and education resources available. This provides the business marketing professional with an array of support options that range from a complete outsource model, to partial staff augmentation through development of in-house capabilities.