India's hinterland poses a challenge for brands to increase their penetration and reach in emerging markets. Enhancing network / Customer Touch points always time consuming and capital intensive. Cezplex infra through its "The Customer Experience Zones" Enable automobile brands scaling customer touch points in emerging rural/ semi-urban markets at Zero Capex and low opex. Enhancing the customer experience with convenience & comfort. Cezplex, in the first phase plans to create Frugal infra in 100 emerging rural markets of Tamilnadu for brands to provide product experience to customers. Why block capital ? when Plug n Play and Pay per use model is available. Cezplex would make the "reach" easy for brands to scale customer touch points. The initiative is initially for Automobile brands, plans are afoot to extend to other product categories as well.. "Doing the obvious, passionately"