Welcome to the customer revolution. There is a right customer and a wrong customer. The right customer will make you successful. The wrong customer will send you broke. This is a revelation and a revolution. We show you how to identify, reach and motivate the right customer. Using the NEO consumer ecosystem, developed over 20 years with data from 980,000 consumers on 3 continents, we deliver the tools to boost the success of entrepreneurs and small business owners. In short, we give you the peak-value customer tools previously only available to the big end of town.