The Southern Franchise Company LLC – SFC Group, laid the foundation of an ambitious and versatile company ‘Southern Fried Chicken’ at Abu Dhabi, in the year 1989. Today the SFC Group is a leading progressive hospitality conglomerate and an accredited organization within the Middle East and Sub-Continent, continually evolving in a wide spectrum of activities such as Fine Dining Restaurants, Quick Service Restaurants, Luxury Hotels and Contract Catering Services. SFC group has specialized operations in diverse sectors of hospitality. The group’s operations revolve around its core business area of providing quality and friendly services at affordable prices to various market segments. Our services include: Fine Dining Restaurants - India Palace Luxury Hotels - Avenue Hotel Quick Service Restaurants - SFC Plus Contract Catering Services - Southern Food and Catering Services.