Best described in magazine DAZED "DRKN is perhaps the first-ever brand inspired wholly by gaming culture. It sounds pretty niche, but the virtual landscapes and online identities with which hundreds of millions of people engage with daily are, in fact, a global market yet untapped by the reaches of the fashion industry. But DRKN claims to be more than just fashion: it’s out to overturn cultural and social boundaries with its output, by applying the rules of virtual gaming realities to the physical world."