SoCal magazine is a cultural portal for all things West. This magazine will speak to the owners of a SoCal lifestyle revealing an array of topics that can only be found here in the rich culturally diverse, geographically paradoxical state of mind that stretches from the ocean to the desert. We are about the people who create—art, music, film, from broadcast to podcast, people in the know. SoCal has reach — we have a wide audience that ranges from the north of Santa Barbara to the fringes of San Diego and even occasionally wander below the border to the sublime Baja coastline. The sprawl that is is SoCal encompasses so much diversity, both physically, emotionally and psychologically — LA is the unique American experience. We strive to be different, for that is what makes this place, the place we call SoCal so alluring.